Owner of Geno's Steaks in Philadlphia dies at age 71

71 year old Joey Vento, owner of Philadelphia's legendary Geno's Steaks passed away this Tuesday after suffering a heart attack. Since 1966 Geno's has become a Philadelphia landmark, known for their version of Philadelphia's signature street eats- the Cheese Steak.

The Cheese Steak was actually invented at Pat's King of Steaks, whih is, incidentally , across the street from Geno's. Geno's, however, has claimed to have perfected the Cheese Steak, sparking off a bitter rivalry between the two neighboring eateries for over 40 years. Whatever you think on the subject, there's no denying that Joey, and Geno's have played a huge role in shaping the food culture of the city.

Joey Vento himself gained his share of media attention over the past few years after being featured on the Travel Channel several times, and for his controversial posting of a sign instructing patrons to place orders in English only. Whatever you think of his ideology, it will be that classic combination of bread, steak, onions and cheese (or cheese wizz) that he'll be remembered for.